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They too might be looking to add a bit of variety to their content. So it’s a great way to get more backlinks from authority sites and improve your rankings. Social signals may not directly improve Google rankings, but they amplify the factors that do improve your rankings. Social shares give visibility to your content, helping you reach a bigger audience. As more people see your content on social media, they will likely click on the link to view the content and increase your website traffic. Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area.
Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results. Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. You don’t even SEO Anomaly need an in-house graphic designer to create infographics. You can use tools like Piktochart to easily develop high-quality infographics.
- In fact, 60% of consumers said that local search results with good images captured their attention.
- If you don’t, you have no chance of ranking in the Google Map Pack.
- Matching search intent and keywords is the primary concern when the Google algorithm processes the data.
- Broken links are bad for the user experience and your SEO efforts.
- These tags appear first in Google’s search results, so incorporating your location might attract local visitors.
Use LSI Keywords
By optimizing images, leveraging caching, minifying code, improving server response time, and reducing redirects, you can significantly boost your PageSpeed score. There are three main platforms for a website, or at least there should be if you are doing it right. Page speed optimization is most commonly tested against the desktop platform. However, there are a huge amount of websites that do not increase their page speed for mobile and tablet platforms. Google’s takes all three of these into account when ranking your web pages in the search results. Google’s PageSpeed Insights is a good place to start your cross-platform testing as it measures load time both from a desktop and from a mobile perspective.
Optimize For Mobile-First Indexing
Long-form content is better for obtaining backlinks and including internal links than short-form content. Now, long-form content won’t be suitable for every situation, especially when the topic is simple and doesn’t require thousands of words to explain it. You provide a few or more keywords and get information on how your ranking changes daily.
If you pick the wrong categories — or don’t add enough — you could be missing out on potential customers. Once your Google Maps presence is primed for search engines, it will keep working for you. No monthly costs or pay-to-play — just a powerful, cost-effective way to make sure the right customers find you at the right time. When your business is optimized for Google Maps, more people will find you first, visit your location, and become repeat customers.
Must-Know SEO Statistics to Power Your 2025 Strategy
It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.