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Book Promotion Ideas for Authors
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If you’re writing a children’s book, this makes children your target market. Identifying your target market will narrow down your choice of social media sites. Also, choose the site where your targeted prospects will mostly spend time.
If your social media account or page is a few days old, inviting people to like or follow your page might be tough. Some may tend to ignore your request unless you start a buzz and drive them to do it—this is when Facebook, Instagram, or Twitter contests come in.
TikTok Video Ideas for Book Promotion
With the ever-changing world of social media, there’s a new platform on the rise that is capturing the attention of millions of users worldwide – TikTok. TikTok is a social media platform that has quickly become popular for its short-form videos that can range from silly dances to life hacks to book recommendations. In this blog post, we will discuss how authors can use TikTok to promote their books. We’ll cover everything from understanding the algorithm to creating engaging content and even share examples of successful TikTok marketing campaigns by authors. Here’s a rundown of what we’ll cover in this article:
Quality self-published book marketing and publicity can be hard to come by. Many of the large traditional book PR & marketing agencies don’t work with self-published authors. As one of the best book marketing companies in the USA, we DO work with self-published books!
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
Many NYC book publicists charge $5,000 or more per month on retainer for comparable services without offering any sort of guarantee. Authors have spent $15,000 – $20,000+ for those traditional publicity campaigns…with little results.
We all know the feeling: You want to engage with your audience on TikTok, but sometimes you just run out of fresh content ideas, right? Worry not! As your author coach, I’ve put together a month’s worth of daily TikTok ideas for authors to keep your TikTok account buzzing and your readers engaged. All you have to do is create and share! Here you go…
Test different times to see when your audience is most active (often evenings or weekends). But don’t only post around these times. Keep testing as the TikTok algorithm can promote content at any time.
Book Promotion Ideas
As any author will tell you, Goodreads is a major hub for the literary community, so get your book(s) and author profile on there as soon as you can. You can do this through the Goodreads Author Program, which allows you to claim your book, link your social media on your page, and post updates for your fans.
If you’re working with a publicist to get mainstream media coverage or specifically looking for opportunities in that realm, draft a press release about your book to make it easy for journalists to cover. This should include everything newsworthy about your release and answers to any important questions they might ask.
We hope you’ve found these tips helpful in promoting your new release or an old one! Some of these require an investment to be successful, but there are plenty of ways the savvy, budget-conscious author can promote their book for next to nothing. Happy writing!
To work with other authors, you’ll first need to identify them. If you’ve looked into books similar to yours and cultivated an active social media presence, this shouldn’t be too difficult. Reach out to them via DM or email, sending a personalized query to each about who you are and how you’d like to work together (rather than the generic “Wanna collab?”).
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).