Technical & Strategy Consulting

Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines. This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance.

seo audit

Export your findings from Google Analytics and Search Console to include in your website audit comparisons. In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions. This guide takes you through the intricacies of auditing your SEO, ensuring you are not only found but also memorable. Often, just a few strategic editorial links or well-crafted SEO press releases can close the gap and improve your rankings.

seo audit

Step 6. Checking external links

seo audit

As we created the audit, we realized that SEOs also want to check other traffic-impacting site issues that aren’t necessarily technical. Hence, we ended up with a more complete Technical SEO and beyond site audit — one that covers nearly every important SEO area with the potential to impact traffic and rankings. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. We hope this SEO audit checklist makes a great addition to your search engine optimization toolkit. Subheader tags, SEO Anomaly also known as H2-H6 tags, are used to provide proper structure in the content for the subtopics to make it more readable for users and search engine crawlers.

seo audit

Check for mobile-friendliness

seo audit

SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization. The report is also well-organized and provide clear insights into your website’s SEO performance. It will give you a thorough report of all the factors that will affect your site’s search engine optimization. While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website.

seo audit

  • If someone hears about your business and then searches for related keywords online, they should be able to find you easily.
  • Most of these updates are minor, but occasionally there are major updates that can significantly impact rankings.
  • If you’re going to hire someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement.
  • You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.
  • One of the easiest ways to make your site mobile-friendly is by using a responsive design.

You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.

However, settings like the maximum number of pages crawled under “Limits” is something you may want to alter for bigger projects. However, this is not the primary purpose of your title and meta description. Broken links occur when a third-party resource to which you link ceases to exist. You may also want to prioritize the reviewing of pages that show signs of being low-quality.