Media Buyer Salary Actual 2025 Projected 2026

Media Buyer salary

The lowest average media buyer salary states are South Dakota, Montana, and Nebraska. A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms). Media buyers must deeply understand different media channels, audiences, and advertising capabilities. An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$46,282 based on 31 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of C$49,143 based on 8 salaries. An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of R181,440 based on 16 salaries.

View Average Salary for Digital Media Buyer as table

Before you start throwing money at these platforms, a seasoned media buyer will want to understand the campaign’s objective, set achievable KPIs, and understand the budget they are trying to deploy. Often confused with media buyers, a Social Media Manager manages an organization’s organic  presence and engages with its audience on social media accounts like Facebook, Twitter, Instagram, and LinkedIn. They create and curate content, monitor and respond to comments and messages, run social media advertising campaigns, and track metrics to measure the effectiveness of their efforts. Social media managers need to be creative, strategic, and familiar with the latest social media trends and best practices. As media buyers acquire knowledge, they may transition into roles that require more expertise, such as programmatic media buying or social media buying. For instance, PepsiCo’s media buyers may focus on programmatic media purchasing to more effectively target particular demographics.

Media Buyer salary

Average Media Buyer Salary in Kenya

Relevant job experience, such as internships or entry-level positions in media planning or buying, can also be highly valued. Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork. Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. A media buyer’s average salary can range drastically based on the industry you are working in if you are working for an agency or are being hired by internal teams. Depending on the company’s KPIs and reporting requirements, this role might involve an additional data scientist or analytics expert to help understand the data.

Which location pays the highest Social Media Buyer salary in the United States?

If you want programmer skills to be hired by a larger brand or agency, you may want to consider traditional education that can help you get past the first round of screening while giving you complementary skills to become a successful media buyer. They often work closely with the entire marketing ecosystem to help accelerate the growth of businesses by deploying social campaigns. Are you motivated by targets, undaunted by challenges, and ready to thrive in a fast-paced, remote, sales environment? If youre looking for a role where hard work pays off and career progression is real, this could be the perfect fit.We seeking candidate from DURBAN.Provide a warm welcome to visitor… As a media buyer, you can expect to work in a fast-paced environment with short deadlines and high-pressure situations. You’ll need to be able to handle several campaigns at once while multitasking.

This article will focus on programmatic media offered by social platforms like Facebook, TikTok, or Google ads. The Senior Media Buyer will be responsible for media planning, media strategy, communication, and media buying. Day-to-day tasks include analyzing data, developing media plans, implementing media strategies, negotiating media purchases, and communicating effectively with stakeholders. Many media buyers begin their careers as marketing coordinators or media planners. For instance, some Coca-Cola media buyers began as marketing coordinators and advanced to media buyer positions after getting experience. A bachelor’s degree in marketing, advertising, or a closely related field is typically required to succeed as a media buyer.

Common Health Benefits for a Media Buyer

Compare media buyer salaries for individual cities or states with the national average. Media buyer salary is impacted by location, education, and experience. In the competitive snack food market, making effective ads requires more than just creative intuition – it demands data-driven insights and deep competitor analysis. Let’s dive in and see how brands can use Foreplay to build ads that don’t just work, but dominate the competition. Like an industry learning from the experts is usually a great place to start; luckily, several media professionals share their insights on podcasts, Twitter posts, and YouTube videos. Alternatively, if you are looking for free or low-cost online media buying education, here is a list of options that will get you on your way to being hired by an agency or brand.

Media Buyer salary

Digital Media Buyer Salary in Major Cities

A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of R261,510 based on 5 salaries. You will develop tailored digital media strategies and recommendations in response to client briefs, aligning with their objectives. You will set up and manage online advertising campaigns across various networks (our internal platform Bonial Media, Media Buyer job Meta & Instagram Ads, Google & Youtube Ads, DV360,… Media buyers have to collaborate closely with clients to understand their advertising goals and target audiences, as well as with media sales representatives to negotiate rates and secure the best placements. They must also be skilled at using data and analytics tools to track and analyze campaign performance, adjusting strategies as needed to ensure maximum ROI.

Where do Media Buyers earn more in The United States?

  • It was a typical night for you, scrolling through your Instagram feed after a long day at work, and bam!
  • Compare media buyer salaries for individual cities or states with the national average.
  • Media buyers must deeply understand different media channels, audiences, and advertising capabilities.
  • They often work closely with the entire marketing ecosystem to help accelerate the growth of businesses by deploying social campaigns.

Staying ahead of the competition demands data, insight and efficiency. The world’s largest dataset on ads – nothing says data-driven decisions like Foreplay. One of the hottest new ad platforms for 2023 is TikTok; with a large amount of ad inventory, many brands have been shifting some of their advertising budgets to TikTok. Platforms like Foreplay can be very useful for saving ads from competitors as well ads discovering new ad ideas from other digital advertising experts. Our job description management tool- JobArchitect streamlines your job description process. That’s why we want you to join us in the capacity of Personal Assistant to the CEO.

Media Buyer salary

Qualifications to be a Media Buyer

In-depth industry knowledge regarding best practices, development, current regulations, and technology, particularly in Sales, Lead Generation, Digital Marketing, and Media Buyer. Develop media buying strategies, analyze options, optimize budgets, monitor ad performance, and report to clients. In conclusion, if you are looking for a dynamic job that requires strong communication and analytical skills, as well as negotiation strategies and attention to detail, a media buyer is the perfect position for you.